Exceptional properties require exceptional marketing!

The affluent are different when it comes to buying and selling real estate. These home are appropriate only for a handful of buyers and are often found through personal  connections rather than by traditional means. If you have an exceptional property you wish to sell or purchase please contact us for our in depth plan on how we can achieve the maximum result for you.


This is to certify That Wayne and Ruthe Penner have successfully completed all the requirements for luxury home         

We are the  premier independent authority in training and certification for real estate agents working in the upper-tier residential market.


The Institute is a membership organization for real estate sales agents (Realtors® and representatives of NAHB members only) who work in the upper-tier residential market around the world (for our purposes, upper tier is the top ten percent of market sales as defined by price range or $500,000, whichever is higher). The Institute offers training in luxury home marketing and awards an international designation to agents who meet performance standards in the upper tier market. The Institute promotes its members to affluent homebuyers and sellers. The Institute also conducts research in the luxury market.


To be a trusted primary resource for real estate professionals and consumers involved with buying or selling upper-tier residential properties internationally.

Five key areas of focus:


To offer educational programs leading to the special Certified Luxury Home Marketing Specialist (CLHMS) designation for real estate sales professionals around the world who target the upper tier residential market. Training goals include helping agents to identify prospect groups, define consumer needs and expectations, build skills and improve service – thus creating satisfied customers while increasing agents’ success.


To build visibility and credibility for the Certified Luxury Home Marketing Specialist designation and to position The Institute for Luxury Home Marketing as the resource for affluent consumers who wish to identify sales professionals who have credibility and special competencies in the upper price range.

To create a consumer preference for working with sales professionals who have the CLHMS designation.


To build an international membership base of sales professionals who specialize in the luxury home market and who deliver exceptional service.

To retain these members by offering valuable information, products, and services to help them maximize their success.


To provide primary and secondary research information on the demographic and the psychographic characteristics of the affluent.

To compile and provide luxury home sale market data.


To develop effective internal systems.

To meet growth and profit goals while at the same time building a positive corporate culture in a company that is customer-oriented and responsive to market changes. To create a staff/team that believes that if it’s not fun (at least most of the time), we need to reinvent the way we do things.

More complete information on this program see    http://www.luxuryhomemarketing.com/

Royal LePage Prime Real Estate

1877 Henderson Hwy
Winnipeg, Manitoba R2G 1P4